# The Persuader (High A, High B, Low C, Low D)

**Core:** Proactive, impatient, charismatic communicator. Not strong analytically but has the ability to "read" people and situations effectively. Outgoing, empathetic, and intuitive. One of the few patterns that can cross over into either management or sales.

**Strengths:** Poised, influential communication style. Adept at getting others to cooperate and accept change or new ideas. Can take hostile situations and convert the atmosphere to a civil one — assertiveness keeps them from shying away from confrontation. Effective in sales with the ability to follow up after the initial transaction, making them somewhat self-sufficient. Articulate, approachable, and a consummate professional at building relationships.

**Challenges:** Not analytical — easily distracted and veers off course when given tedious technical items. Sells ideas instead of reciting specifics when data is involved. Dislikes repetitive tasks and situations that don't involve others. Thinks out loud, which others mistake for commitments. Bubbly, effervescent style can make technical types suspicious. Can come across as "fluffy" or artificial and insincere when trying too hard to convince. Dislikes negativity — doesn't hear or acknowledge it.

**Management approach:** Valuable as supervisors due to ability to persuade people to accept change. Provide freedom and independence to pursue their goals in a social environment. Use titles and bonuses to keep them motivated. Acknowledge and praise them in the presence of others. Provide delegation resources — they are not task-oriented and need detailed people around them for follow-through.

**Risk profile:** Impatient and on the go — talks fast, walks fast, interrupts others in mid-sentence. Competitive and ambitious. Optimistic to a fault — perpetual optimism can be perceived as double speak by guarded responders.

## FlashPoints

| Area | Details |
|------|---------|
| Motivation | Independence, financial rewards, public recognition |
| Communication | Enthusiastic, quick, text. Effervescent, fast in pace, paints images and ideas. Voicemail rather than email. |
| Management Style | Motivational, lenient, forgiving. Needs and wants to delegate. |
| Organization | Not their strong suit. Require detailed people around them to delegate follow-through. Not task-oriented. |
| Environment | Fast paced, change oriented, needs to delegate. Busy atmosphere with social network and variety. |

## Variations

Persuader patterns share High A + High B + Low C but vary in D position. All variations are assertive, charismatic, and socially driven. The variations show different balances — some with higher B approaching A, others with D shifting — but all maintain the core persuasive, people-oriented profile.

## Summary

- **Motivating Needs:** Freedom and independence to affect their income. Praise and acknowledgment for achievements in the presence of others. Money and status.
- **Communication Style:** Effervescent, fast in pace, paints images and ideas. Enthusiastic and upbeat in delivery. Voicemail rather than email.
- **Management Style:** Motivational, forgiving, and lenient with others.
- **Organization Style:** Organization and discipline are not their strong suit. Require detailed people around them so they can delegate follow-through.
- **Environmental Needs:** Busy atmosphere that undergoes change frequently. Need delegation resources if you want projects completed. Not task-oriented.
